‘Only Buy what you like’ School
Today, it is possible to chart the price movements in the art market at the artist and at the sector level. There is no apparent logic in relying on one’s personal taste to assemble a portfolio of Emotional Assets or art objects for investment purposes. Therefore, from a pure investment perspective, it makes little sense to follow the ‘only buy what you like’ school of investment advice.
In the final analysis, our attempts should focus on a better understanding of what combination of information and skills make the management of an art portfolio as profitable as the management of an equivalent fund of capital employed elsewhere.