As an asset class, Emotional Assets share very interesting and unique investment characteristics:
- They share a unique risk/return profile
- With a few exceptions, they move independently of one another
- This low correlation can be used as an effective risk management tool in a portfolio
- They all have an exotic beta profile due to the non-linearity of their price movement
- They provide structural alpha opportunities due to the absence of published research
- When combined in a portfolio, Emotional Assets exhibit highly favourable return to risk ratios – High Sharpe Ratios
- As tangible assets, Emotional Assets exhibit good inflation hedging properties
- Emotional Assets are not dependent on leverage and gearing to generate attractive returns
- Emotional Assets have no intrinsic credit risk
- The pricing and valuation of Emotional Assets are not dependent on complex mathematical pricing models