The Emotional Assets Fund I

Emotional Assets Management & Research LLP (EAMR) is pleased to announce the launch of the Emotional Assets Fund I Ltd. (EAFI) on 11th November.

Believed by EAMR to be the first of its kind, the Fund will invest in a diversified set of ‘Emotional Assets’ across some fifteen sectors of the collectables market, from fine art and rare stamps to vintage jewellery and rare manuscripts.

The Fund seeks to provide qualified investors with an opportunity to achieve long-term capital appreciation through investment in Emotional Assets.  Its objective is to deliver a stable target growth rate of 15% per annum, with predictable volatility - at the same time preserving capital.

The Guernsey domiciled Fund will employ no leverage and is unique in that it will allow investors to benefit from a broad and diversified exposure to Emotional Assets – the first time that this has been achievable via a single fund vehicle.

The Emotional Assets Fund 1 Limited: key facts
•    Launch date 11 November 2009
•    Hybrid structure: The Fund may invest 60% of its gross assets in funds invested in Emotional Assets and 40% in direct Emotional Assets holdings
•    Five year fund, with regular distributions of proceeds on direct holdings
•    Minimum investment of £100,000
•    Domiciled in Guernsey
•    Authorised closed-ended collective investment scheme
•    Qualifying Investors Fund

In launching the Fund EAMR has brought together industry leaders from the investment and Emotional Assets fields to form a truly unique firm.  Bernard Duffy, Managing Director, EAMR comments:

“At a time when conventional investment wisdom is being challenged and investors are questioning the investment merits of a range of assets, Emotional Assets are emerging as a viable and mainstream asset class.  EAMR sees a convergence occurring between the worlds of collecting and investing, the Fund allowing investors to fully benefit from this convergence for the very first time.   This is the perfect moment in the cycle to launch a fund investing in these tangible, real assets, huge swathes of wealth having been destroyed and lost in a wide range of paper assets since the onset of the credit crisis.  Smart investors are looking to their Emotional Assets as safe havens and a long term store of value.”

"The flight to tangible assets will take everyone by surprise over the next couple of years", says Duffy.

Kleinwort Benson (Channel Islands) Fund Services Limited has been appointed Fund Administrator and the Company is delighted to see the year-long Fund project come to fruition.  “We started working with EAMR about a year ago”, said Joe Truelove, Head of Business Development for Kleinwort Benson in Guernsey, “and it was obvious to us at the very outset that we were working with something very exciting and totally unique.  We know Bernard and the team have seen strong interest in the Fund amongst prospective investors at this early stage and we are optimistic for a highly successful launch.  We wish them luck in their capital raising efforts and for their future success.”

"The implosion in financial markets last year and subsequent deleveraging has led to loss of confidence in paper assets and a shift into tangible assets." - Gijsbert Groenewegen, Silver Arrow Capital

No offer to the public within the meaning of section 85 Financial Services and Markets Act 2000 ("FSMA"), European Union Directive 2003/71/EC or otherwise is being made in respect of the Fund. No person shall make any communication in respect of the Fund to any person in the United Kingdom such as would or may constitute an offer of transferrable securities to the public for the purposes of section 102B FSMA, except in accordance with an exemption under section 86 FSMA from the requirement to make an approved prospectus available to the public.

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© Emotional Assets Mgmt. & Research 2009