Investing
Insights and Perspectives

Photography, as with other Emotional Asset markets, has been growing in both popularity and value in recent years. Photography in particular is gaining interest because of the lower initial investment required. High quality photographs sell in the high hundreds of thousands, as opposed to the millions required to access the top end of the art market.

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Source: Christie’s and Sotheby’s

New York is by far the largest photography market. When photography dedicated auctions from the top auction houses of Christie’s and Sotheby’s are compared, New York has 85% market share, with London and Paris trailing far behind with 10% and 5% respectively.

 

Although photography has become increasingly popular in the last 25 years, some say it is still not completely accepted as a “high” art form, due to its ability to be readily reproduced. The emergence of photography fairs, such as Photo-London and Paris-Photo, highlights this separation and the industry’s efforts to raise its awareness in the market.
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Although historically the value of works of photography has risen over long-term periods, there have been periods where this has not been the case. There is no guarantee that the photography market will continue to rise in the future.
 


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