A photography fund was launched in 2007 through an alliance between former photographic gallery owner, Zelda Cheatle, and WMG Advisors LLP. The Fund planned to raise $10 million and make returns of as much as 50% over a 3 to 5 year period. The Fund's intention is to collect and promot prints of 20-25 artists on behalf of 20 investors.
"With the right expertise and attitude, collecting photography is a good investment."
- Zelda Cheatle, Manager, WMG Advisors’ Photography Fund
